Range Rover Sport Reveal

Land Rover

The global reveal film for the 2014 Range Rover Sport seamlessly transitioned from a custom screen presentation into a live-drive event with Daniel Craig, leading directly into the worldwide unveiling of the vehicle to the world press. Our challenge was to make a film depicting the embargoed vehicle driving through New York City, while never being photographed or filmed by the public or hunting paparazzi.

We designed a custom route for our film, beginning in the Port Authority Container Terminal in Brooklyn and ending in the James A. Farley New Post Office. Working closely with The City of New York, we closed bridges - chasing our hero vehicle with helicopters, pursuit vehicles and multiple car mounts. We were the first ever to film inside the Park Ave Tunnel. The film and the event went off without a hitch, the car was never photographed during the shoot.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Agency
Imagination

Range Rover Sport Reveal

Land Rover

The global reveal film for the 2014 Range Rover Sport seamlessly transitioned from a custom screen presentation into a live-drive event with Daniel Craig, leading directly into the worldwide unveiling of the vehicle to the world press. Our challenge was to make a film depicting the embargoed vehicle driving through New York City, while never being photographed or filmed by the public or hunting paparazzi.

We designed a custom route for our film, beginning in the Port Authority Container Terminal in Brooklyn and ending in the James A. Farley New Post Office. Working closely with The City of New York, we closed bridges - chasing our hero vehicle with helicopters, pursuit vehicles and multiple car mounts. We were the first ever to film inside the Park Ave Tunnel. The film and the event went off without a hitch, the car was never photographed during the shoot.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Agency
Imagination

Range Rover Sport Reveal

Range Rover Sport Reveal

The global reveal film for the 2014 Range Rover Sport seamlessly transitioned from a custom screen presentation into a live-drive event with Daniel Craig, leading directly into the worldwide unveiling of the vehicle to the world press. Our challenge was to make a film depicting the embargoed vehicle driving through New York City, while never being photographed or filmed by the public or hunting paparazzi.

We designed a custom route for our film, beginning in the Port Authority Container Terminal in Brooklyn and ending in the James A. Farley New Post Office. Working closely with The City of New York, we closed bridges - chasing our hero vehicle with helicopters, pursuit vehicles and multiple car mounts. We were the first ever to film inside the Park Ave Tunnel. The film and the event went off without a hitch, the car was never photographed during the shoot.

Agency
Imagination

Behind The Scenes

Teaser

Range Rover Sport Reveal

Range Rover Sport Reveal

The global reveal film for the 2014 Range Rover Sport seamlessly transitioned from a custom screen presentation into a live-drive event with Daniel Craig, leading directly into the worldwide unveiling of the vehicle to the world press. Our challenge was to make a film depicting the embargoed vehicle driving through New York City, while never being photographed or filmed by the public or hunting paparazzi.

We designed a custom route for our film, beginning in the Port Authority Container Terminal in Brooklyn and ending in the James A. Farley New Post Office. Working closely with The City of New York, we closed bridges - chasing our hero vehicle with helicopters, pursuit vehicles and multiple car mounts. We were the first ever to film inside the Park Ave Tunnel. The film and the event went off without a hitch, the car was never photographed during the shoot.

Agency
Imagination

Range Rover Sport Reveal

Behind The Scenes

Teaser

Range Rover Sport Reveal

The global reveal film for the 2014 Range Rover Sport seamlessly transitioned from a custom screen presentation into a live-drive event with Daniel Craig, leading directly into the worldwide unveiling of the vehicle to the world press. Our challenge was to make a film depicting the embargoed vehicle driving through New York City, while never being photographed or filmed by the public or hunting paparazzi.

We designed a custom route for our film, beginning in the Port Authority Container Terminal in Brooklyn and ending in the James A. Farley New Post Office. Working closely with The City of New York, we closed bridges - chasing our hero vehicle with helicopters, pursuit vehicles and multiple car mounts. We were the first ever to film inside the Park Ave Tunnel. The film and the event went off without a hitch, the car was never photographed during the shoot.

Agency
Imagination

Range Rover Sport Reveal

Behind The Scenes

The global reveal film for the 2014 Range Rover Sport seamlessly transitioned from a custom screen presentation into a live-drive event with Daniel Craig, leading directly into the worldwide unveiling of the vehicle to the world press. Our challenge was to make a film depicting the embargoed vehicle driving through New York City, while never being photographed or filmed by the public or hunting paparazzi.

We designed a custom route for our film, beginning in the Port Authority Container Terminal in Brooklyn and ending in the James A. Farley New Post Office. Working closely with The City of New York, we closed bridges - chasing our hero vehicle with helicopters, pursuit vehicles and multiple car mounts. We were the first ever to film inside the Park Ave Tunnel. The film and the event went off without a hitch, the car was never photographed during the shoot.

Agency
Imagination

Range Rover Sport Reveal

The global reveal film for the 2014 Range Rover Sport seamlessly transitioned from a custom screen presentation into a live-drive event with Daniel Craig, leading directly into the worldwide unveiling of the vehicle to the world press. Our challenge was to make a film depicting the embargoed vehicle driving through New York City, while never being photographed or filmed by the public or hunting paparazzi.

We designed a custom route for our film, beginning in the Port Authority Container Terminal in Brooklyn and ending in the James A. Farley New Post Office. Working closely with The City of New York, we closed bridges - chasing our hero vehicle with helicopters, pursuit vehicles and multiple car mounts. We were the first ever to film inside the Park Ave Tunnel. The film and the event went off without a hitch, the car was never photographed during the shoot.

Agency
Imagination

The global reveal film for the 2014 Range Rover Sport seamlessly transitioned from a custom screen presentation into a live-drive event with Daniel Craig, leading directly into the worldwide unveiling of the vehicle to the world press. Our challenge was to make a film depicting the embargoed vehicle driving through New York City, while never being photographed or filmed by the public or hunting paparazzi.

We designed a custom route for our film, beginning in the Port Authority Container Terminal in Brooklyn and ending in the James A. Farley New Post Office. Working closely with The City of New York, we closed bridges - chasing our hero vehicle with helicopters, pursuit vehicles and multiple car mounts. We were the first ever to film inside the Park Ave Tunnel. The film and the event went off without a hitch, the car was never photographed during the shoot.

Agency
Imagination
Adele addressing Es Devlin (set designer) and Good Company team:  Alexandre Moors, Bill Kirstein and Brian Welsh.