Cruel Summer

Kanye West

Kanye West commissioned us to create a narrative, 7-screen immersive experience to premiere during the Cannes Film Festival, less than eight weeks from away conception of. Rather than create a film inspired by an album, this film would inspire the creation of an album, “Cruel Summer.” 

We developed a script based on Kanye’s vision, scouted locations around the world, filmed on-location in Qatar with an international cast & crew of more than 200 people, designed custom systems for camera, vtr, and editorial, and worked closely with OMA & 2x4 to create a custom pyramid theatre. We premiered the film during the Cannes Film Festival to amazing reviews within 6 weeks of calling wrap in Qatar. The album “Cruel Summer” debuted at number two on Billboard.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Directors
Kanye West & Alexandre Moors

Cruel Summer

Kanye West

Kanye West commissioned us to create a narrative, 7-screen immersive experience to premiere during the Cannes Film Festival, less than eight weeks from away conception of. Rather than create a film inspired by an album, this film would inspire the creation of an album, “Cruel Summer.” 

We developed a script based on Kanye’s vision, scouted locations around the world, filmed on-location in Qatar with an international cast & crew of more than 200 people, designed custom systems for camera, vtr, and editorial, and worked closely with OMA & 2x4 to create a custom pyramid theatre. We premiered the film during the Cannes Film Festival to amazing reviews within 6 weeks of calling wrap in Qatar. The album “Cruel Summer” debuted at number two on Billboard.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Directors
Kanye West & Alexandre Moors

Cruel Summer

Cruel Summer

Kanye West commissioned us to create a narrative, 7-screen immersive experience to premiere during the Cannes Film Festival, less than eight weeks from away conception of. Rather than create a film inspired by an album, this film would inspire the creation of an album, “Cruel Summer.” 

We developed a script based on Kanye’s vision, scouted locations around the world, filmed on-location in Qatar with an international cast & crew of more than 200 people, designed custom systems for camera, vtr, and editorial, and worked closely with OMA & 2x4 to create a custom pyramid theatre. We premiered the film during the Cannes Film Festival to amazing reviews within 6 weeks of calling wrap in Qatar. The album “Cruel Summer” debuted at number two on Billboard.

Directors
Kanye West & Alexandre Moors

Cruel Summer

Cruel Summer

Kanye West commissioned us to create a narrative, 7-screen immersive experience to premiere during the Cannes Film Festival, less than eight weeks from away conception of. Rather than create a film inspired by an album, this film would inspire the creation of an album, “Cruel Summer.” 

We developed a script based on Kanye’s vision, scouted locations around the world, filmed on-location in Qatar with an international cast & crew of more than 200 people, designed custom systems for camera, vtr, and editorial, and worked closely with OMA & 2x4 to create a custom pyramid theatre. We premiered the film during the Cannes Film Festival to amazing reviews within 6 weeks of calling wrap in Qatar. The album “Cruel Summer” debuted at number two on Billboard.

Directors
Kanye West & Alexandre Moors

Cruel Summer

Cruel Summer

Kanye West commissioned us to create a narrative, 7-screen immersive experience to premiere during the Cannes Film Festival, less than eight weeks from away conception of. Rather than create a film inspired by an album, this film would inspire the creation of an album, “Cruel Summer.” 

We developed a script based on Kanye’s vision, scouted locations around the world, filmed on-location in Qatar with an international cast & crew of more than 200 people, designed custom systems for camera, vtr, and editorial, and worked closely with OMA & 2x4 to create a custom pyramid theatre. We premiered the film during the Cannes Film Festival to amazing reviews within 6 weeks of calling wrap in Qatar. The album “Cruel Summer” debuted at number two on Billboard.

Directors
Kanye West & Alexandre Moors

Cruel Summer

Kanye West commissioned us to create a narrative, 7-screen immersive experience to premiere during the Cannes Film Festival, less than eight weeks from away conception of. Rather than create a film inspired by an album, this film would inspire the creation of an album, “Cruel Summer.” 

We developed a script based on Kanye’s vision, scouted locations around the world, filmed on-location in Qatar with an international cast & crew of more than 200 people, designed custom systems for camera, vtr, and editorial, and worked closely with OMA & 2x4 to create a custom pyramid theatre. We premiered the film during the Cannes Film Festival to amazing reviews within 6 weeks of calling wrap in Qatar. The album “Cruel Summer” debuted at number two on Billboard.

Directors
Kanye West & Alexandre Moors

Cruel Summer

Kanye West commissioned us to create a narrative, 7-screen immersive experience to premiere during the Cannes Film Festival, less than eight weeks from away conception of. Rather than create a film inspired by an album, this film would inspire the creation of an album, “Cruel Summer.” 

We developed a script based on Kanye’s vision, scouted locations around the world, filmed on-location in Qatar with an international cast & crew of more than 200 people, designed custom systems for camera, vtr, and editorial, and worked closely with OMA & 2x4 to create a custom pyramid theatre. We premiered the film during the Cannes Film Festival to amazing reviews within 6 weeks of calling wrap in Qatar. The album “Cruel Summer” debuted at number two on Billboard.

Directors
Kanye West & Alexandre Moors

Kanye West commissioned us to create a narrative, 7-screen immersive experience to premiere during the Cannes Film Festival, less than eight weeks from away conception of. Rather than create a film inspired by an album, this film would inspire the creation of an album, “Cruel Summer.” 

We developed a script based on Kanye’s vision, scouted locations around the world, filmed on-location in Qatar with an international cast & crew of more than 200 people, designed custom systems for camera, vtr, and editorial, and worked closely with OMA & 2x4 to create a custom pyramid theatre. We premiered the film during the Cannes Film Festival to amazing reviews within 6 weeks of calling wrap in Qatar. The album “Cruel Summer” debuted at number two on Billboard.

Directors
Kanye West & Alexandre Moors
Adele addressing Es Devlin (set designer) and Good Company team:  Alexandre Moors, Bill Kirstein and Brian Welsh.