Kanye West

Cruel Summer

Directed by
Kanye West & Alexandre Moors

Cruel Summer

Kanye West

Directed by
Kanye West & Alexandre Moors
Kanye West & Alexandre Moors

Kanye West commissioned us to create a narrative, 7-screen immersive experience to premiere during the Cannes Film Festival, less than eight weeks away. Rather than create a film inspired by an album, this film would inspire the creation of an album, “Cruel Summer.” 

We developed a script based on Kanye’s vision, scouted locations around the world, filmed on-location in Qatar with an international cast and crew of more than 200 people, designed custom systems for camera, vtr, and editorial, and worked closely with OMA & 2x4 to create a custom pyramid theatre. We premiered the film during the Cannes Film Festival to amazing reviews within 6 weeks of calling wrap in Qatar. The album “Cruel Summer” debuted at number two on Billboard.

Cruel Summer

Kanye West

Directed by
Kanye West & Alexandre Moors

Kanye West commissioned us to create a narrative, 7-screen immersive experience to premiere during the Cannes Film Festival, less than eight weeks away. Rather than create a film inspired by an album, this film would inspire the creation of an album, “Cruel Summer.” 

We developed a script based on Kanye’s vision, scouted locations around the world, filmed on-location in Qatar with an international cast and crew of more than 200 people, designed custom systems for camera, vtr, and editorial, and worked closely with OMA & 2x4 to create a custom pyramid theatre. We premiered the film during the Cannes Film Festival to amazing reviews within 6 weeks of calling wrap in Qatar. The album “Cruel Summer” debuted at number two on Billboard.