Fenty By Rihanna - AW16 Collection

Puma

Rihanna premiered her first full line as Creative Director for Puma at New York Fashion Week. Equipped with five Alexas and eight GoPros, we filmed the catwalk show and cut together a mood film for the AW16 Line.

The film conveyed an edgy, fierce mood with glitch effects and textures found in nature, using elements from the live catwalk show like the graphics from the LED floor. The New York Times, Vogue, and Cosmopolitan Magazine gave the show positive reviews. 

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Agency
MAM Productions
Director
Charles Mehling

Fenty By Rihanna - AW16 Collection

Fenty By Rihanna - AW16 Collection

Rihanna premiered her first full line as Creative Director for Puma at New York Fashion Week. Equipped with five Alexas and eight GoPros, we filmed the catwalk show and cut together a mood film for the AW16 Line.

The film conveyed an edgy, fierce mood with glitch effects and textures found in nature, using elements from the live catwalk show like the graphics from the LED floor. The New York Times, Vogue, and Cosmopolitan Magazine gave the show positive reviews. 

Agency
MAM Productions
Director
Charles Mehling

Fenty By Rihanna - AW16 Collection

Fenty By Rihanna - AW16 Collection

Rihanna premiered her first full line as Creative Director for Puma at New York Fashion Week. Equipped with five Alexas and eight GoPros, we filmed the catwalk show and cut together a mood film for the AW16 Line.

The film conveyed an edgy, fierce mood with glitch effects and textures found in nature, using elements from the live catwalk show like the graphics from the LED floor. The New York Times, Vogue, and Cosmopolitan Magazine gave the show positive reviews. 

Agency
MAM Productions
Director
Charles Mehling

Fenty By Rihanna - AW16 Collection

Fenty By Rihanna - AW16 Collection

Rihanna premiered her first full line as Creative Director for Puma at New York Fashion Week. Equipped with five Alexas and eight GoPros, we filmed the catwalk show and cut together a mood film for the AW16 Line.

The film conveyed an edgy, fierce mood with glitch effects and textures found in nature, using elements from the live catwalk show like the graphics from the LED floor. The New York Times, Vogue, and Cosmopolitan Magazine gave the show positive reviews. 

Agency
MAM Productions
Director
Charles Mehling

Fenty By Rihanna - AW16 Collection

Rihanna premiered her first full line as Creative Director for Puma at New York Fashion Week. Equipped with five Alexas and eight GoPros, we filmed the catwalk show and cut together a mood film for the AW16 Line.

The film conveyed an edgy, fierce mood with glitch effects and textures found in nature, using elements from the live catwalk show like the graphics from the LED floor. The New York Times, Vogue, and Cosmopolitan Magazine gave the show positive reviews. 

Agency
MAM Productions
Director
Charles Mehling

Fenty By Rihanna - AW16 Collection

Rihanna premiered her first full line as Creative Director for Puma at New York Fashion Week. Equipped with five Alexas and eight GoPros, we filmed the catwalk show and cut together a mood film for the AW16 Line.

The film conveyed an edgy, fierce mood with glitch effects and textures found in nature, using elements from the live catwalk show like the graphics from the LED floor. The New York Times, Vogue, and Cosmopolitan Magazine gave the show positive reviews. 

Agency
MAM Productions
Director
Charles Mehling

Rihanna premiered her first full line as Creative Director for Puma at New York Fashion Week. Equipped with five Alexas and eight GoPros, we filmed the catwalk show and cut together a mood film for the AW16 Line.

The film conveyed an edgy, fierce mood with glitch effects and textures found in nature, using elements from the live catwalk show like the graphics from the LED floor. The New York Times, Vogue, and Cosmopolitan Magazine gave the show positive reviews. 

Agency
MAM Productions
Director
Charles Mehling
Adele addressing Es Devlin (set designer) and Good Company team:  Alexandre Moors, Bill Kirstein and Brian Welsh.