Puma

Fenty By Rihanna - AW16 Collection

Agency
MAM Productions
Director
Charles Mehling

Fenty By Rihanna - AW16 Collection

Puma

Agency
MAM Productions
MAM Productions

Rihanna premiered her first full line as Creative Director for Puma at New York Fashion Week. Equipped with five Alexas and eight GoPros, we filmed the catwalk show and cut together a mood film for the AW16 Line.

The film conveyed an edgy, fierce mood with glitch effects and textures found in nature, using elements from the live catwalk show like the graphics from the LED floor. The New York Times, Vogue, and Cosmopolitan Magazine gave the show positive reviews. 

Puma

Fenty By Rihanna - AW16 Collection

Agency
MAM Productions
MAM Productions
Director
Charles Mehling

Rihanna premiered her first full line as Creative Director for Puma at New York Fashion Week. Equipped with five Alexas and eight GoPros, we filmed the catwalk show and cut together a mood film for the AW16 Line.

The film conveyed an edgy, fierce mood with glitch effects and textures found in nature, using elements from the live catwalk show like the graphics from the LED floor. The New York Times, Vogue, and Cosmopolitan Magazine gave the show positive reviews.