Departure Roulette

Heineken

Executive produced by Adam Joseph, 'Departure Roulette' was introduced at New York’s JFK airport. Travelers were asked if they were willing to drop everything, abandoning their planned itineraries in exchange for an unknown destination, revealed through a push of the roulette board button.

The campaign became a viral sensation and 4 subsequent films were created as part of the initiative. What began as online films quickly got picked up for broadcast due to it’s overwhelming success.

Those daring enough to undertake this test of spontaneity and fate found themselves re-routed to far-flung locations including Laos, Thailand and Cyprus.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Departure Roulette

Heineken

Executive produced by Adam Joseph, 'Departure Roulette' was introduced at New York’s JFK airport. Travelers were asked if they were willing to drop everything, abandoning their planned itineraries in exchange for an unknown destination, revealed through a push of the roulette board button.

The campaign became a viral sensation and 4 subsequent films were created as part of the initiative. What began as online films quickly got picked up for broadcast due to it’s overwhelming success.

Those daring enough to undertake this test of spontaneity and fate found themselves re-routed to far-flung locations including Laos, Thailand and Cyprus.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Departure Roulette

Heineken

Executive produced by Adam Joseph, 'Departure Roulette' was introduced at New York’s JFK airport. Travelers were asked if they were willing to drop everything, abandoning their planned itineraries in exchange for an unknown destination, revealed through a push of the roulette board button.

The campaign became a viral sensation and 4 subsequent films were created as part of the initiative. What began as online films quickly got picked up for broadcast due to it’s overwhelming success.

Those daring enough to undertake this test of spontaneity and fate found themselves re-routed to far-flung locations including Laos, Thailand and Cyprus.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Departure Roulette

Departure Roulette

Executive produced by Adam Joseph, 'Departure Roulette' was introduced at New York’s JFK airport. Travelers were asked if they were willing to drop everything, abandoning their planned itineraries in exchange for an unknown destination, revealed through a push of the roulette board button.

The campaign became a viral sensation and 4 subsequent films were created as part of the initiative. What began as online films quickly got picked up for broadcast due to it’s overwhelming success.

Those daring enough to undertake this test of spontaneity and fate found themselves re-routed to far-flung locations including Laos, Thailand and Cyprus.

Departure Roulette

Departure Roulette

Executive produced by Adam Joseph, 'Departure Roulette' was introduced at New York’s JFK airport. Travelers were asked if they were willing to drop everything, abandoning their planned itineraries in exchange for an unknown destination, revealed through a push of the roulette board button.

The campaign became a viral sensation and 4 subsequent films were created as part of the initiative. What began as online films quickly got picked up for broadcast due to it’s overwhelming success.

Those daring enough to undertake this test of spontaneity and fate found themselves re-routed to far-flung locations including Laos, Thailand and Cyprus.

Departure Roulette

Departure Roulette

Executive produced by Adam Joseph, 'Departure Roulette' was introduced at New York’s JFK airport. Travelers were asked if they were willing to drop everything, abandoning their planned itineraries in exchange for an unknown destination, revealed through a push of the roulette board button.

The campaign became a viral sensation and 4 subsequent films were created as part of the initiative. What began as online films quickly got picked up for broadcast due to it’s overwhelming success.

Those daring enough to undertake this test of spontaneity and fate found themselves re-routed to far-flung locations including Laos, Thailand and Cyprus.

Departure Roulette

Executive produced by Adam Joseph, 'Departure Roulette' was introduced at New York’s JFK airport. Travelers were asked if they were willing to drop everything, abandoning their planned itineraries in exchange for an unknown destination, revealed through a push of the roulette board button.

The campaign became a viral sensation and 4 subsequent films were created as part of the initiative. What began as online films quickly got picked up for broadcast due to it’s overwhelming success.

Those daring enough to undertake this test of spontaneity and fate found themselves re-routed to far-flung locations including Laos, Thailand and Cyprus.

Departure Roulette

Executive produced by Adam Joseph, 'Departure Roulette' was introduced at New York’s JFK airport. Travelers were asked if they were willing to drop everything, abandoning their planned itineraries in exchange for an unknown destination, revealed through a push of the roulette board button.

The campaign became a viral sensation and 4 subsequent films were created as part of the initiative. What began as online films quickly got picked up for broadcast due to it’s overwhelming success.

Those daring enough to undertake this test of spontaneity and fate found themselves re-routed to far-flung locations including Laos, Thailand and Cyprus.

Executive produced by Adam Joseph, 'Departure Roulette' was introduced at New York’s JFK airport. Travelers were asked if they were willing to drop everything, abandoning their planned itineraries in exchange for an unknown destination, revealed through a push of the roulette board button.

The campaign became a viral sensation and 4 subsequent films were created as part of the initiative. What began as online films quickly got picked up for broadcast due to it’s overwhelming success.

Those daring enough to undertake this test of spontaneity and fate found themselves re-routed to far-flung locations including Laos, Thailand and Cyprus.

Adele addressing Es Devlin (set designer) and Good Company team:  Alexandre Moors, Bill Kirstein and Brian Welsh.