H&M Coachella Runway Experience

H&M

We created an installation at Coachella where guests could “walk” a virtual runway with custom animated backgrounds and share with their friends instantly. The installation was portable and embarked on a college tour immediately following Coachella. 

Custom programming allowed guests to select their own backgrounds from 25 unique animations we designed in advance. Short GIFs were comped live and sent instantly to an array of screens set up on a runway as well as instantly sharable by the user. Besides creating trailers leading up to Coachella, we made a music video from all of the user generated content after the festival.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Client
Vice

H&M Coachella Runway Experience

H&M

We created an installation at Coachella where guests could “walk” a virtual runway with custom animated backgrounds and share with their friends instantly. The installation was portable and embarked on a college tour immediately following Coachella. 

Custom programming allowed guests to select their own backgrounds from 25 unique animations we designed in advance. Short GIFs were comped live and sent instantly to an array of screens set up on a runway as well as instantly sharable by the user. Besides creating trailers leading up to Coachella, we made a music video from all of the user generated content after the festival.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Client
Vice

H&M Coachella Runway Experience

H&M

We created an installation at Coachella where guests could “walk” a virtual runway with custom animated backgrounds and share with their friends instantly. The installation was portable and embarked on a college tour immediately following Coachella. 

Custom programming allowed guests to select their own backgrounds from 25 unique animations we designed in advance. Short GIFs were comped live and sent instantly to an array of screens set up on a runway as well as instantly sharable by the user. Besides creating trailers leading up to Coachella, we made a music video from all of the user generated content after the festival.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Client
Vice

H&M Coachella Runway Experience

H&M Coachella Runway Experience

We created an installation at Coachella where guests could “walk” a virtual runway with custom animated backgrounds and share with their friends instantly. The installation was portable and embarked on a college tour immediately following Coachella. 

Custom programming allowed guests to select their own backgrounds from 25 unique animations we designed in advance. Short GIFs were comped live and sent instantly to an array of screens set up on a runway as well as instantly sharable by the user. Besides creating trailers leading up to Coachella, we made a music video from all of the user generated content after the festival.

Client
Vice

Kilo Kish Music Video

Coachella Runway Experience

H&M Coachella Runway Experience

H&M Coachella Runway Experience

We created an installation at Coachella where guests could “walk” a virtual runway with custom animated backgrounds and share with their friends instantly. The installation was portable and embarked on a college tour immediately following Coachella. 

Custom programming allowed guests to select their own backgrounds from 25 unique animations we designed in advance. Short GIFs were comped live and sent instantly to an array of screens set up on a runway as well as instantly sharable by the user. Besides creating trailers leading up to Coachella, we made a music video from all of the user generated content after the festival.

Client
Vice

Case Study

H&M Coachella Runway Experience

Kilo Kish Music Video

Coachella Runway Experience

H&M Coachella Runway Experience

We created an installation at Coachella where guests could “walk” a virtual runway with custom animated backgrounds and share with their friends instantly. The installation was portable and embarked on a college tour immediately following Coachella. 

Custom programming allowed guests to select their own backgrounds from 25 unique animations we designed in advance. Short GIFs were comped live and sent instantly to an array of screens set up on a runway as well as instantly sharable by the user. Besides creating trailers leading up to Coachella, we made a music video from all of the user generated content after the festival.

Client
Vice

Case Study

H&M Coachella Runway Experience

Kilo Kish Music Video

We created an installation at Coachella where guests could “walk” a virtual runway with custom animated backgrounds and share with their friends instantly. The installation was portable and embarked on a college tour immediately following Coachella. 

Custom programming allowed guests to select their own backgrounds from 25 unique animations we designed in advance. Short GIFs were comped live and sent instantly to an array of screens set up on a runway as well as instantly sharable by the user. Besides creating trailers leading up to Coachella, we made a music video from all of the user generated content after the festival.

Client
Vice

H&M Coachella Runway Experience

We created an installation at Coachella where guests could “walk” a virtual runway with custom animated backgrounds and share with their friends instantly. The installation was portable and embarked on a college tour immediately following Coachella. 

Custom programming allowed guests to select their own backgrounds from 25 unique animations we designed in advance. Short GIFs were comped live and sent instantly to an array of screens set up on a runway as well as instantly sharable by the user. Besides creating trailers leading up to Coachella, we made a music video from all of the user generated content after the festival.

Client
Vice

We created an installation at Coachella where guests could “walk” a virtual runway with custom animated backgrounds and share with their friends instantly. The installation was portable and embarked on a college tour immediately following Coachella. 

Custom programming allowed guests to select their own backgrounds from 25 unique animations we designed in advance. Short GIFs were comped live and sent instantly to an array of screens set up on a runway as well as instantly sharable by the user. Besides creating trailers leading up to Coachella, we made a music video from all of the user generated content after the festival.

Client
Vice
Adele addressing Es Devlin (set designer) and Good Company team:  Alexandre Moors, Bill Kirstein and Brian Welsh.