Beyoncé

Mrs. Carter World Tour

Mrs. Carter World Tour

Beyoncé

We created 26 original pieces of content for The Mrs. Carter World Tour. We produced three separate film shoots of various scales to achieve the content which ranged from a massive studio shoot with all of the tour dancers, to intimate guerrilla-style location shoots and even stylized shoots that recreated worlds from previous videos. We built a custom, in-house post company in order to handle the massive endeavor. 

The content was repurposed throughout the tour, as various legs of the tour required unique redesigns of the stage and LED screens; one-off shows, such as “Chime for Change,” also required a unique repurposing of content to fit a stand alone stage design. We continued to create new content after the release of The Visual Album, as new tracks were added to the setlist. The world tour consisted of 132 shows and was seen by millions of fans.

Grown Woman

Boy

Beyoncé

Mrs. Carter World Tour

We created 26 original pieces of content for The Mrs. Carter World Tour. We produced three separate film shoots of various scales to achieve the content which ranged from a massive studio shoot with all of the tour dancers, to intimate guerrilla-style location shoots and even stylized shoots that recreated worlds from previous videos. We built a custom, in-house post company in order to handle the massive endeavor. 

The content was repurposed throughout the tour, as various legs of the tour required unique redesigns of the stage and LED screens; one-off shows, such as “Chime for Change,” also required a unique repurposing of content to fit a stand alone stage design. We continued to create new content after the release of The Visual Album, as new tracks were added to the setlist. The world tour consisted of 132 shows and was seen by millions of fans.

Grown Woman

Boy

Beyoncé

Mrs. Carter World Tour

We created 26 original pieces of content for The Mrs. Carter World Tour. We produced three separate film shoots of various scales to achieve the content which ranged from a massive studio shoot with all of the tour dancers, to intimate guerrilla-style location shoots and even stylized shoots that recreated worlds from previous videos. We built a custom, in-house post company in order to handle the massive endeavor. 

The content was repurposed throughout the tour, as various legs of the tour required unique redesigns of the stage and LED screens; one-off shows, such as “Chime for Change,” also required a unique repurposing of content to fit a stand alone stage design. We continued to create new content after the release of The Visual Album, as new tracks were added to the setlist. The world tour consisted of 132 shows and was seen by millions of fans.

Grown Woman

Boy