Kenzo x Tiger Beer x WWF

Rare Stripes

Directed by
Scott Cudmore
Scott Cudmore
Agency
Marcel Sydney

Rare Stripes

Kenzo x Tiger Beer x WWF

Directed by
Scott Cudmore
Scott Cudmore

Introducing Rare Stripes — our latest campaign for Tiger Beer, WWF and Kenzo, in collaboration with Marcel Sydney. This unique project focuses on increasing awareness about the near extinction of wild tigers through a limited collection by Kenzo. A team of four artists from different walks of life were brought together to tell stories of four different tigers. Each artist made it their mission to bring the stories of these animals to life through their design, and stitched each tigers unique stripes into the garments.

We spent most of our time filming in Cambodia, and continued the journey to Portugal where the garments are being manufactured. The film and clothing line debuted at a Kenzo store in Tokyo. Directed by our very own Scott Cudmore, we hope to connect you to the animal behind the icon.

We are beyond excited for Rare Stripes to be named 2019’s Best Corporate Social Responsibility video at the 23rd Annual Webby Awards!

Rare Stripes

Kenzo x Tiger Beer x WWF

Directed by
Scott Cudmore
Scott Cudmore
Agency
Marcel Sydney

Introducing Rare Stripes — our latest campaign for Tiger Beer, WWF and Kenzo, in collaboration with Marcel Sydney. This unique project focuses on increasing awareness about the near extinction of wild tigers through a limited collection by Kenzo. A team of four artists from different walks of life were brought together to tell stories of four different tigers. Each artist made it their mission to bring the stories of these animals to life through their design, and stitched each tigers unique stripes into the garments.

We spent most of our time filming in Cambodia, and continued the journey to Portugal where the garments are being manufactured. The film and clothing line debuted at a Kenzo store in Tokyo. Directed by our very own Scott Cudmore, we hope to connect you to the animal behind the icon.

We are beyond excited for Rare Stripes to be named 2019’s Best Corporate Social Responsibility video at the 23rd Annual Webby Awards!