The Formation World Tour

Beyoncé

Moments after wrapping her epic Super Bowl halftime show, Beyonce announced that she would embark on a new world tour with a thirty-second spot that we produced alongside her own company, Parkwood Entertainment. The announcement came just a day after she released her politically charged and critically acclaimed new single Formation, in which she owns her black identity and Southern heritage, and endorsed the Black Lives Matter movement. The iconic black & white imagery became synonymous with the tour, appearing on buses, merchandise and within the opening film of the show content.

Our collaboration continued to include creating the visual content and interstitials for the Formation World Tour. The content was displayed on a gigantic monolith that sat at the center of the stage. The tour reached millions of people and is regarded as one of the most ambitious and flawlessly executed tours to date.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Client
Parkwood Entertainment
Producer
Jonathan Lia

The Formation World Tour

The Formation World Tour

Beyoncé

Moments after wrapping her epic Super Bowl halftime show, Beyonce announced that she would embark on a new world tour with a thirty-second spot that we produced alongside her own company, Parkwood Entertainment. The announcement came just a day after she released her politically charged and critically acclaimed new single Formation, in which she owns her black identity and Southern heritage, and endorsed the Black Lives Matter movement. The iconic black & white imagery became synonymous with the tour, appearing on buses, merchandise and within the opening film of the show content.

Our collaboration continued to include creating the visual content and interstitials for the Formation World Tour. The content was displayed on a gigantic monolith that sat at the center of the stage. The tour reached millions of people and is regarded as one of the most ambitious and flawlessly executed tours to date.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Client
Parkwood Entertainment
Producer
Jonathan Lia

The Formation World Tour

Beyoncé

Moments after wrapping her epic Super Bowl halftime show, Beyonce announced that she would embark on a new world tour with a thirty-second spot that we produced alongside her own company, Parkwood Entertainment. The announcement came just a day after she released her politically charged and critically acclaimed new single Formation, in which she owns her black identity and Southern heritage, and endorsed the Black Lives Matter movement. The iconic black & white imagery became synonymous with the tour, appearing on buses, merchandise and within the opening film of the show content.

Our collaboration continued to include creating the visual content and interstitials for the Formation World Tour. The content was displayed on a gigantic monolith that sat at the center of the stage. The tour reached millions of people and is regarded as one of the most ambitious and flawlessly executed tours to date.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Client
Parkwood Entertainment
Producer
Jonathan Lia

The Formation World Tour

The Formation World Tour

The Formation World Tour

Moments after wrapping her epic Super Bowl halftime show, Beyonce announced that she would embark on a new world tour with a thirty-second spot that we produced alongside her own company, Parkwood Entertainment. The announcement came just a day after she released her politically charged and critically acclaimed new single Formation, in which she owns her black identity and Southern heritage, and endorsed the Black Lives Matter movement. The iconic black & white imagery became synonymous with the tour, appearing on buses, merchandise and within the opening film of the show content.

Our collaboration continued to include creating the visual content and interstitials for the Formation World Tour. The content was displayed on a gigantic monolith that sat at the center of the stage. The tour reached millions of people and is regarded as one of the most ambitious and flawlessly executed tours to date.

Client
Parkwood Entertainment
Producer
Jonathan Lia

The Formation World Tour

The Formation World Tour

The Formation World Tour

The Formation World Tour

Moments after wrapping her epic Super Bowl halftime show, Beyonce announced that she would embark on a new world tour with a thirty-second spot that we produced alongside her own company, Parkwood Entertainment. The announcement came just a day after she released her politically charged and critically acclaimed new single Formation, in which she owns her black identity and Southern heritage, and endorsed the Black Lives Matter movement. The iconic black & white imagery became synonymous with the tour, appearing on buses, merchandise and within the opening film of the show content.

Our collaboration continued to include creating the visual content and interstitials for the Formation World Tour. The content was displayed on a gigantic monolith that sat at the center of the stage. The tour reached millions of people and is regarded as one of the most ambitious and flawlessly executed tours to date.

The Formation World Tour

Client
Parkwood Entertainment
Producer
Jonathan Lia

The Formation World Tour

The Formation World Tour

Moments after wrapping her epic Super Bowl halftime show, Beyonce announced that she would embark on a new world tour with a thirty-second spot that we produced alongside her own company, Parkwood Entertainment. The announcement came just a day after she released her politically charged and critically acclaimed new single Formation, in which she owns her black identity and Southern heritage, and endorsed the Black Lives Matter movement. The iconic black & white imagery became synonymous with the tour, appearing on buses, merchandise and within the opening film of the show content.

Our collaboration continued to include creating the visual content and interstitials for the Formation World Tour. The content was displayed on a gigantic monolith that sat at the center of the stage. The tour reached millions of people and is regarded as one of the most ambitious and flawlessly executed tours to date.

The Formation World Tour

Client
Parkwood Entertainment
Producer
Jonathan Lia

The Formation World Tour

The Formation World Tour

Moments after wrapping her epic Super Bowl halftime show, Beyonce announced that she would embark on a new world tour with a thirty-second spot that we produced alongside her own company, Parkwood Entertainment. The announcement came just a day after she released her politically charged and critically acclaimed new single Formation, in which she owns her black identity and Southern heritage, and endorsed the Black Lives Matter movement. The iconic black & white imagery became synonymous with the tour, appearing on buses, merchandise and within the opening film of the show content.

Our collaboration continued to include creating the visual content and interstitials for the Formation World Tour. The content was displayed on a gigantic monolith that sat at the center of the stage. The tour reached millions of people and is regarded as one of the most ambitious and flawlessly executed tours to date.

The Formation World Tour

Client
Parkwood Entertainment
Producer
Jonathan Lia

The Formation World Tour

Moments after wrapping her epic Super Bowl halftime show, Beyonce announced that she would embark on a new world tour with a thirty-second spot that we produced alongside her own company, Parkwood Entertainment. The announcement came just a day after she released her politically charged and critically acclaimed new single Formation, in which she owns her black identity and Southern heritage, and endorsed the Black Lives Matter movement. The iconic black & white imagery became synonymous with the tour, appearing on buses, merchandise and within the opening film of the show content.

Our collaboration continued to include creating the visual content and interstitials for the Formation World Tour. The content was displayed on a gigantic monolith that sat at the center of the stage. The tour reached millions of people and is regarded as one of the most ambitious and flawlessly executed tours to date.

Client
Parkwood Entertainment
Producer
Jonathan Lia

The Formation World Tour

The Formation World Tour

Moments after wrapping her epic Super Bowl halftime show, Beyonce announced that she would embark on a new world tour with a thirty-second spot that we produced alongside her own company, Parkwood Entertainment. The announcement came just a day after she released her politically charged and critically acclaimed new single Formation, in which she owns her black identity and Southern heritage, and endorsed the Black Lives Matter movement. The iconic black & white imagery became synonymous with the tour, appearing on buses, merchandise and within the opening film of the show content.

Our collaboration continued to include creating the visual content and interstitials for the Formation World Tour. The content was displayed on a gigantic monolith that sat at the center of the stage. The tour reached millions of people and is regarded as one of the most ambitious and flawlessly executed tours to date.

Client
Parkwood Entertainment
Producer
Jonathan Lia

Moments after wrapping her epic Super Bowl halftime show, Beyonce announced that she would embark on a new world tour with a thirty-second spot that we produced alongside her own company, Parkwood Entertainment. The announcement came just a day after she released her politically charged and critically acclaimed new single Formation, in which she owns her black identity and Southern heritage, and endorsed the Black Lives Matter movement. The iconic black & white imagery became synonymous with the tour, appearing on buses, merchandise and within the opening film of the show content.

Our collaboration continued to include creating the visual content and interstitials for the Formation World Tour. The content was displayed on a gigantic monolith that sat at the center of the stage. The tour reached millions of people and is regarded as one of the most ambitious and flawlessly executed tours to date.

Client
Parkwood Entertainment
Producer
Jonathan Lia
Adele addressing Es Devlin (set designer) and Good Company team:  Alexandre Moors, Bill Kirstein and Brian Welsh.