Think Aloud: Future Fashion Show BTS

i-D / Samsung

To celebrate the launch of i-D’s new website and Samsung’s Galaxy Note3, Samsung and i-D wanted to create an event that would reflect their digital transformation - a spectacular vision of the fashion show of the future. Bringing the worlds of fashion, art, & technology together we created a first of its kind live holographic, interactive fashion experience with over 500 guests in Chelsea, Manhattan.

This is a behind the scenes look at the Future Fashion experience we produced.

- Samsung phones deployed onsite enabling attendees to manipulate the environments immersed with the models

- Produced a 2 night pop-up series displaying the interactive portion of the fashion show at Fast Ashleys in Brooklyn.

- Glowing press in Papermag and PSFK among many others.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Client
i-D/Vice/Samsung
Director
Radical Friend

Think Aloud: Future Fashion Show BTS

Think Aloud: Future Fashion Show BTS

To celebrate the launch of i-D’s new website and Samsung’s Galaxy Note3, Samsung and i-D wanted to create an event that would reflect their digital transformation - a spectacular vision of the fashion show of the future. Bringing the worlds of fashion, art, & technology together we created a first of its kind live holographic, interactive fashion experience with over 500 guests in Chelsea, Manhattan.

This is a behind the scenes look at the Future Fashion experience we produced.

- Samsung phones deployed onsite enabling attendees to manipulate the environments immersed with the models

- Produced a 2 night pop-up series displaying the interactive portion of the fashion show at Fast Ashleys in Brooklyn.

- Glowing press in Papermag and PSFK among many others.

Client
i-D/Vice/Samsung
Director
Radical Friend

Think Aloud: Future Fashion Show BTS

Think Aloud: Future Fashion Show BTS

To celebrate the launch of i-D’s new website and Samsung’s Galaxy Note3, Samsung and i-D wanted to create an event that would reflect their digital transformation - a spectacular vision of the fashion show of the future. Bringing the worlds of fashion, art, & technology together we created a first of its kind live holographic, interactive fashion experience with over 500 guests in Chelsea, Manhattan.

This is a behind the scenes look at the Future Fashion experience we produced.

- Samsung phones deployed onsite enabling attendees to manipulate the environments immersed with the models

- Produced a 2 night pop-up series displaying the interactive portion of the fashion show at Fast Ashleys in Brooklyn.

- Glowing press in Papermag and PSFK among many others.

Client
i-D/Vice/Samsung
Director
Radical Friend

Think Aloud: Future Fashion Show BTS

Think Aloud: Future Fashion Show BTS

To celebrate the launch of i-D’s new website and Samsung’s Galaxy Note3, Samsung and i-D wanted to create an event that would reflect their digital transformation - a spectacular vision of the fashion show of the future. Bringing the worlds of fashion, art, & technology together we created a first of its kind live holographic, interactive fashion experience with over 500 guests in Chelsea, Manhattan.

This is a behind the scenes look at the Future Fashion experience we produced.

- Samsung phones deployed onsite enabling attendees to manipulate the environments immersed with the models

- Produced a 2 night pop-up series displaying the interactive portion of the fashion show at Fast Ashleys in Brooklyn.

- Glowing press in Papermag and PSFK among many others.

Client
i-D/Vice/Samsung
Director
Radical Friend

Think Aloud: Future Fashion Show BTS

To celebrate the launch of i-D’s new website and Samsung’s Galaxy Note3, Samsung and i-D wanted to create an event that would reflect their digital transformation - a spectacular vision of the fashion show of the future. Bringing the worlds of fashion, art, & technology together we created a first of its kind live holographic, interactive fashion experience with over 500 guests in Chelsea, Manhattan.

This is a behind the scenes look at the Future Fashion experience we produced.

- Samsung phones deployed onsite enabling attendees to manipulate the environments immersed with the models

- Produced a 2 night pop-up series displaying the interactive portion of the fashion show at Fast Ashleys in Brooklyn.

- Glowing press in Papermag and PSFK among many others.

Client
i-D/Vice/Samsung
Director
Radical Friend

Think Aloud: Future Fashion Show BTS

To celebrate the launch of i-D’s new website and Samsung’s Galaxy Note3, Samsung and i-D wanted to create an event that would reflect their digital transformation - a spectacular vision of the fashion show of the future. Bringing the worlds of fashion, art, & technology together we created a first of its kind live holographic, interactive fashion experience with over 500 guests in Chelsea, Manhattan.

This is a behind the scenes look at the Future Fashion experience we produced.

- Samsung phones deployed onsite enabling attendees to manipulate the environments immersed with the models

- Produced a 2 night pop-up series displaying the interactive portion of the fashion show at Fast Ashleys in Brooklyn.

- Glowing press in Papermag and PSFK among many others.

Client
i-D/Vice/Samsung
Director
Radical Friend

To celebrate the launch of i-D’s new website and Samsung’s Galaxy Note3, Samsung and i-D wanted to create an event that would reflect their digital transformation - a spectacular vision of the fashion show of the future. Bringing the worlds of fashion, art, & technology together we created a first of its kind live holographic, interactive fashion experience with over 500 guests in Chelsea, Manhattan.

This is a behind the scenes look at the Future Fashion experience we produced.

- Samsung phones deployed onsite enabling attendees to manipulate the environments immersed with the models

- Produced a 2 night pop-up series displaying the interactive portion of the fashion show at Fast Ashleys in Brooklyn.

- Glowing press in Papermag and PSFK among many others.

Client
i-D/Vice/Samsung
Director
Radical Friend
Adele addressing Es Devlin (set designer) and Good Company team:  Alexandre Moors, Bill Kirstein and Brian Welsh.