i-D / Samsung

Think Aloud: Future Fashion Show BTS

Client
i-D/Vice/Samsung
Director
Radical Friend

Think Aloud: Future Fashion Show BTS

i-D / Samsung

Client
i-D/Vice/Samsung
i-D/Vice/Samsung

To celebrate the launch of i-D’s new website and Samsung’s Galaxy Note3, Samsung and i-D wanted to create an event that would reflect their digital transformation - a spectacular vision of the fashion show of the future. Bringing the worlds of fashion, art, & technology together we created a first of its kind live holographic, interactive fashion experience with over 500 guests in Chelsea, Manhattan.

This is a behind the scenes look at the Future Fashion experience we produced.

- Samsung phones deployed onsite enabling attendees to manipulate the environments immersed with the models

- Produced a 2 night pop-up series displaying the interactive portion of the fashion show at Fast Ashleys in Brooklyn.

- Glowing press in Papermag and PSFK among many others.

Think Aloud: Future Fashion Show BTS

i-D / Samsung

Client
i-D/Vice/Samsung
Director
Radical Friend

To celebrate the launch of i-D’s new website and Samsung’s Galaxy Note3, Samsung and i-D wanted to create an event that would reflect their digital transformation - a spectacular vision of the fashion show of the future. Bringing the worlds of fashion, art, & technology together we created a first of its kind live holographic, interactive fashion experience with over 500 guests in Chelsea, Manhattan.

This is a behind the scenes look at the Future Fashion experience we produced.

- Samsung phones deployed onsite enabling attendees to manipulate the environments immersed with the models

- Produced a 2 night pop-up series displaying the interactive portion of the fashion show at Fast Ashleys in Brooklyn.

- Glowing press in Papermag and PSFK among many others.