Alexander Wang
Season '24
Directed by Maxime Quoilin
Welcome to the Garage!
Alexander Wang's ‘The Garage’ reimagined the typical fashion campaign by enlisting Good Company and director Maxime Quoilin to create a viral stunt - inclusive of a live art installation and CGI infused lead-up film for their latest runway show at their recently renovated Soho flagship store.
The pre-show film, released on AW's socials ahead of their fashion show, features Kim Cattrall and rapper/influencer Tommy Cash zipping around downtown Manhattan in a classic black Lincoln Town Car, eventually crashing into the AW flagship store.
Alexander Wang FW '24 - Runway Show Case Study
We cut a Lincoln Town Car in half and installed it into their store window to tie the whole stunt together.
Good Company’s post production team worked around the clock turning around the edit of the show, seamlessly joining the crash film and show footage, within 48 hours.