Alexander Wang — Season '24
Directed by Maxime Quoilin
Welcome to the Garage!
Alexander Wang's ‘The Garage’ reimagined the typical fashion campaign by enlisting Good Company and director Maxime Quoilin to create a viral stunt - inclusive of a live art installation and CGI infused lead-up film for their latest runway show at their recently renovated Soho flagship store.
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Alexander Wang FW '24 Intro Film
The pre-show film, released on AW's socials ahead of their fashion show, features Kim Cattrall and rapper/influencer Tommy Cash zipping around downtown Manhattan in a classic black Lincoln Town Car, eventually crashing into the AW flagship store.
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Alexander Wang FW '24 - Runway Show Case Study
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We cut a Lincoln Town Car in half and installed it into their store window to tie the whole stunt together.
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Alexander Wang FW '24 - Film
Good Company’s post production team worked around the clock turning around the edit of the show, seamlessly joining the crash film and show footage, within 48 hours.