Alexander Wang — Season '24

Directed by Maxime Quoilin

Welcome to the Garage!


Alexander Wang's ‘The Garage’ reimagined the typical fashion campaign by enlisting Good Company and director Maxime Quoilin to create a viral stunt - inclusive of a live art installation and CGI infused lead-up film for their latest runway show at their recently renovated Soho flagship store.

Alexander Wang FW '24 Intro Film

The pre-show film, released on AW's socials ahead of their fashion show, features Kim Cattrall and rapper/influencer Tommy Cash zipping around downtown Manhattan in a classic black Lincoln Town Car, eventually crashing into the AW flagship store.

Alexander Wang FW '24 - Runway Show Case Study

Alexander Wang — Season '24
Alexander Wang — Season '24

We cut a Lincoln Town Car in half and installed it into their store window to tie the whole stunt together.

Alexander Wang — Season '24
Alexander Wang — Season '24

Alexander Wang FW '24 - Film

Good Company’s post production team worked around the clock turning around the edit of the show, seamlessly joining the crash film and show footage, within 48 hours.