Balenciaga — NYSE
For Balenciaga's first-ever runway show outside of Paris, the brand decided to take over Wall Street. Good Company creatives constructed content that remixed and glitched the existing stock information programming on every screen on the NYSE floor. As the show began, the displays seemed to be subtly malfunctioning. As the show transpired, the entire NYSE was intensely strobing with content, news readers and stock prices went haywire. For the finale, "the spectacle crescendoed and the screens went blank white, depicting the eerie reality of the late-capitalism meltdown."