Balenciaga Winter 24 Collection

Good Company’s experiential and post wing, led by content director Maxime Quoilin and Technical Director Matt Lowe, collaborated with Sub Global to design the screen content for Balenciaga’s Winter ’24 collection showcase at Paris Fashion Week.

Our team created brand new creative and technical workflows for every chapter of the show to fully utilize the entirely immersive space.

From creating a full 360 degree perspective mapped geometry for the show open...

Balenciaga Winter 24 Collection

To fully immersive 3D environments...


Balenciaga Winter 24 Collection

as well as real-time AI generated visuals...

Balenciaga Winter 24 Collection

including hundreds of AI-generated Tik Tok’s with our own custom designed workflow...

Balenciaga Winter 24 Collection

and AI generated videos of Paris and NYC cityscapes..

Balenciaga Winter 24 Collection

All while working in a canvas for one of the largest LED volumes ever built, and doing it in record time.

Balenciaga Winter 24 Collection

Balenciaga Winter 24 Collection
Balenciaga Winter 24 Collection
Balenciaga Winter 24 Collection
Balenciaga Winter 24 Collection
Balenciaga Winter 24 Collection

Creative Direction: Balenciaga, Sub Global, Niklas Bildstein Zaar

Content Direction: Maxime Quoilin

Technical Director: Matt Lowe

Executive Producer: Ralph Miccio, Ryan Heiferman

Artists: Logan Seaman, Jenni Yang, Will Wharton, Pierre Zandrowicz, Matea Friend, Alexandre Moors

Unreal Content: Cour

Disguise/Notch: Ryan Sheppard

Assistants: Vincent Wuxu, Nathan Rodriguez, Kelit