Balenciaga
Winter 24 Collection
Good Company’s experiential and post wing, led by content director Maxime Quoilin and Technical Director Matt Lowe, collaborated with Sub Global to design the screen content for Balenciaga’s Winter ’24 collection showcase at Paris Fashion Week.
Our team created brand new creative and technical workflows for every chapter of the show to fully utilize the entirely immersive space.
From creating a full 360 degree perspective mapped geometry for the show open...
To fully immersive 3D environments…
As well as real-time AI generated visuals...
including hundreds of AI-generated Tik Tok’s with our own custom designed workflow...
and AI generated videos of Paris and NYC cityscapes..
Creative Direction: Balenciaga, Sub Global, Niklas Bildstein Zaar
Content Direction: Maxime Quoilin
Technical Director: Matt Lowe
Executive Producer: Ralph Miccio, Ryan Heiferman
Artists: Logan Seaman, Jenni Yang, Will Wharton, Pierre Zandrowicz, Matea Friend, Alexandre Moors, Cour
Disguise/Notch: Ryan Sheppard
Assistants: Vincent Wuxu, Nathan Rodriguez, Kelit