Bevel — Essence Fest Activation

Coming off a successful film campaign for Bevel, leaders in shave care, Good Company partnered with Kitchen Table to create this impactful activation at Essence Festival in NoLa 2023.

We produced the entire event, turning a blank gallery space into a multi-room barber shop in the heart of Essence Fest. We flew in celebrity barbers from the Bronx, booked one of the most popular local DJ’s, brought our live content team to create a projection wall, and provided some elegant parting gifts. By combining local talent with the technical skill of Good Company, we leaned into the gallery space to bring a captivating experience to the Essence crowd.

Bevel — Essence Fest Activation
Bevel — Essence Fest Activation
Bevel — Essence Fest Activation
Bevel — Essence Fest Activation

Bevel Event Activation (BTS)

Bevel — Respect Due