Blackpink
Deadline
Directed by Alexandre Moors
We oversaw the creative direction and production for Blackpink's Deadline Tour, with Alexandre Moors taking the reins on the stage and content creative. The stage design and creative direction was focused on beauty, clarity, and audience connection. We created visuals surrounding a road trip/desert theme with Americana elements that connected with both the group and their global audience.
We developed a visual language that could connect with their audience on an immediate, emotional level - creating imagery that felt bold, feminine, and cinematic.
The show was divided into five acts and an encore, each with its own visual identity and narrative tailored to a Blackpink member. Physical design and motion interacted to define each act. We collaborated closely with Blackpink's team through multiple iterations to refine and align the visual direction across the full performance.
