Chaps

For CHAPS, a heritage Ralph Lauren brand, this Holiday pop-up drove brand awareness, engagement, and sales while simultaneously serving as an opportunity to test various markets and inform the viability of opening dedicated retail locations. Over the course of four weeks the bus traveled to Boston, Philadelphia, Washington D.C. and New York, spending four days in high traffic retail locations at each stop.

We were able to purchase, ship, refurbish and radically customize this 1957 Chevy Superior Coach in a matter of weeks to hit the Holiday shopping season.