G.O.O.D. Music — Cruel Summer
Kanye West commissioned us to create a narrative, 7-screen immersive cinematic experience, starring Kid Cudi, to premiere during the Cannes Film Festival. Rather than create a film inspired by an album, this film would inspire the creation of an album, Cruel Summer.
We developed a script based on Kanye’s vision, scouted locations around the world, filmed on-location in Qatar with an international cast and crew of more than 200 people, designed custom systems for camera, VTR, and editorial, and worked closely with OMA & 2x4 to create a custom pyramid theatre. We premiered the film during the Cannes Film Festival to amazing reviews within 6 weeks of calling wrap in Qatar.
“The story is secondary to the pyrotechnics, with new music from West and a thumping surround-sound quality that makes a 3D Michael Bay effort feel like an iPad short.” — The LA Times
![G.O.O.D. Music — Cruel Summer](https://cdn.sanity.io/images/jmjsskr4/production/ab0e55ab41480d7e9be2841e6fab626449fa844f-2400x1600.jpg?auto=format&q=100&w=1000)
![G.O.O.D. Music — Cruel Summer](https://cdn.sanity.io/images/jmjsskr4/production/99779883658c96fce225763ab67a65e390d1f238-2400x1600.jpg?auto=format&q=100&w=1000)
![G.O.O.D. Music — Cruel Summer](https://cdn.sanity.io/images/jmjsskr4/production/bec1a4df89c20a1afbda861c24db90fea93b8d6a-2400x1600.jpg?auto=format&q=100&w=1000)
![G.O.O.D. Music — Cruel Summer](https://cdn.sanity.io/images/jmjsskr4/production/474c81aab52ef931d324574008d950767cf92221-2400x1600.jpg?auto=format&q=100&w=1000)
![G.O.O.D. Music — Cruel Summer](https://cdn.sanity.io/images/jmjsskr4/production/96693a134db2958089cb7d8d3bcaa6ab38d65b7e-2400x1600.jpg?auto=format&q=100&w=1000)