Gucci - Times Square

On May 16, 2026, Good Company helped turn Times Square into a synchronized Gucci canvas. For GucciCore, we took over nearly 50 screens in the heart of New York with a pre-show film, then carried the runway itself across the city through live camera feeds from the show itself.

75 Minutes of content. 25 Minutes of live cameras.

Creative Direction: Sub.global, Nicke Bildstein Zaar

Show Production: Bureau Betak

EP / Technical Director: Matt Lowe

EP: Ralph Miccio, Ryan Heiferman

Post Producer: Paige Cerchiara

Creative Producer: Lou Alencar

Post Coordinator: Nicoletta Pollara

Art Director/Animation Lead: Jenni Yang

Visual Artists: Loïc Maes, Ryan Drake, Drew Horen, Apollo Baldoz, Jordan Knight, JeeJung Kim, Jerry Chia, Bradon Webb, Andrew Morrow, Vincent Wu

Technical Creative: John Mattiuzzi, Nathan Rodriguez
Editors: Maxime Quoilin, Evan Newman

Assistant Editor: Julia Miller

Colorists: Matteo Belletta, Ron Sudul

Screens Production:

Zach Peletz, Zak Haywood