H&M

First we made a trailer. Then we went to coachella. Here, we helped H&M setup a pop-up tent where festival goers were professionally styled in H&M clothing.

Then they chose from 25 animated backgrounds that Good Company created before the festival. And then they walked or danced on green-screen treadmills.

Using compositing technology we digitally inserted participants onto their chosen virtual runway. All clips were streamed to 7-foot tall screens set on a custom catwalk, creating a full size digital fashion show.

After Coachella the installation toured college campuses across the country. We then turned the footage into a fan-sourced music video starring Kilo Kish and DJ Tokimonsta.