N.E.R.D. — No_One Ever Really Dies Album Cycle
N.E.R.D. debuted their new album No_One Ever Really Dies with an electrifying listening party at ComplexCon. Good Company produced this unforgettable experience working closely with iamOTHER, creative director Todd Tourso and choreographer Jaquel Knight.
But a debut listening party was just the beginning. Good Company worked with iamOTHER, led by creative directors Todd Tourso and Phi Hollinger, to make sure that every step post-album release was as creative and polished as their album. We worked with Beats and Spotify to produce brand and commercial activations around the album and created two noteworthy music videos, including Lemon, which won an MTV VMA and was nominated for an AICP and Webby award.
N.E.R.D ComplexCon BTS
While working with N*E*R*D on their 28 show summer tour and multiple television performances, we helped come up with a custom plan for each performance to maximize the venue’s potential and create the strongest connection possible with each audience. Whether it was incorporating the #LemonDanceChallenge on Ellen, creating a performance in the round for the NBA All-Star Game, or modifying the overall aesthetic for the younger audience of the Nickelodeon Kids Choice Awards, Good Company gave each performance and activation the special attention it needed.
N.E.R.D NBA All Star Performance
N.E.R.D Live on Ellen