National Geographic / HYPEBEAST

For Nat Geo collection launch at HBX New York, HYPEBEAST's flagship store, we conceptualized and designed an ocean themed multi-sensory installation. Projection visual derived the iconography from the apparel such as iceberg, penguins, and octopus, creating a mesmerizing audiovisual experience for each theme. The soundscape was designed to evoke the sense of warm vastness of the ocean for warm hued visuals, and cold serenity for the iceberg visuals.