Taylor Swift
The Eras Tour
Directed by Matt Lowe
Good Company produced all of the visual content for Taylor Swift - The Eras Tour.
Good Company team:
Screens/Technical Producer - Matt Lowe
VFX Leads - Logan Seaman & Jenni Yang
Editorial - Jerry Chia
VFX/Editorial - Nathan Rodriguez
VFX/Editorial - Louie Seguin
VFX/3D - Vincent Xu Wu
Post EP - Beth Fitzpatrick
Executive Producer - Ryan Heiferman
Our live action, experiential, and post production arms came together to produce over 100 unique pieces of content for 44 songs and interstitials that displayed on the massive upstage wall and one of the largest LED floors ever seen.
The post process included traditional editorial, 2D Design/Animation, 3D CGI Creation/Compositing, as well as utilizing the latest in real-time technology and AI.
