The Formation World Tour — Beyonce
Moments after wrapping her epic Super Bowl halftime show, Beyonce announced that she would embark on a new world tour with a thirty-second spot that we produced alongside her own company, Parkwood Entertainment. Our collaboration continued to include creating the visual content and interstitials for the Formation World Tour. The content was displayed on a gigantic monolith that sat at the center of the stage. The tour reached millions of people and is regarded as one of the most ambitious and flawlessly executed tours to date.
Beyoncé — The Formation World Tour
Formation Super Bowl Commercial