U2 Sphere

Created & Directed by Marco Brambilla

Art Direction by Alexandre Moors

Additional Post Production by Good Company

A visual meditation on the intertwined legacies of Elvis Presley and Las Vegas, examining their roles as metaphors for the American Dream's entropic trajectory.

The four-minute continuous loop video, rendered in 8K resolution, employs looping film samples and AI-generated imagery to create a surreal upward scrolling tableau. The piece symbolically ascends from the Nevada desert to a futuristic Vegas Metropolis, reflecting the transformation of Elvis from a popular entertainer to a mythic figure and Las Vegas from a desert town to the apex of American consumerism and entertainment.