Usher
Past Present Future Tour
For Usher's "Past, Present, Future" tour, the Good Company team transformed a massive, automated LED cube into a living, evolving character. This cube not only served as a set but became a central storytelling device, guiding the audience through different stages of Usher’s career. From recreating a 14-year-old Usher dancing to “Call Me A Mack,” to projecting a futuristic interview with an older Usher in 2044, reflected Usher’s journey through time.
Opening sequence
Using a mix of analog effects and AI, the cube took on various shapes and functions, seamlessly integrating into the narrative. It became a room, a strip club, a stage, all while transforming through interactive content, maintaining a dynamic energy throughout the show.
The AI-driven visuals brought Usher's past and future selves to life, including moments of Usher zooming into a conversation with his childhood self, connecting his legacy with every visual twist and turn.
Credits:
Creative Director - Mike Carson
Production Company - Good Company
Content Creative Director - Alexandre Moors
Director of Experiential and Technology - Matt Lowe
Executive Producer - Mel Roy
Content Producer - Carina Mak
Office Coordinator - Jenny Choi
Interstitials Editor - Maxime Quoilin
2D Artist - Drew Horen
2D Artist - Louie Seguin
2D Artist - Alosha Robinson
2D Artist - Alex Howard
3D Artist - Will Wharton
3D Artist - Hugo Shiboski
3D Artist - Chris Taylor
Assistant Editor - Jacqueline Kramer
Copywriter - Ronald Porto
Video Programmer / Notch Artist - Andrew Marchbank