Zillow

We partnered with Zillow and Kacey Musgraves to deliver an immersive experience rooted in her personal story of home. For Kacey’s sold-out album-launch shows at Gruene Hall, Good Company also produced a full-scale replica of the Pink House outside the venue. Working closely with Kacey and Zillow, we recreated the home with highly specific details, including family photographs, personal objects, and home videos, creating an immersive space fans could walk through and experience firsthand.

The activation extended into a custom Pink House listing on Zillow, connecting the physical build with the campaign’s digital storytelling. The work generated 195 million impressions, 17 million social video views, and 839,000 visits to the listing, while content from Gruene Hall became Zillow’s highest-performing Instagram content to date.