Isamaya

Good Company collaborated with I am Other to create content for Pharrel's set at Something In The Water '22. Good Company produced, edited, and composed all of the visuals displayed throughout the entire set. During the show, we amplified these visuals by live VJ'ing the images to add a hyped-up, well-time, unique analog look.

i am OTHER — Something In The Water

Angelica Garcia — Juanita

Good Company’s experiential and post wing, led by content director Maxime Quoilin and Technical Director Matt Lowe, collaborated with Sub Global to design the screen content for Balenciaga’s Winter ’24 collection showcase at Paris Fashion Week.

Our team created brand new creative and technical workflows for every chapter of the show to fully utilize the entirely immersive space.

From creating a full 360 degree perspective mapped geometry for the show open...

Balenciaga Winter 24 Collection

Status Pro — NFL Pro Era 

Kendrick Lamar — i

Test Case Study

Tom Ford — Noir Extreme

Anitta — Versions of Me (Album Cover)

Creative Direction and Photos by Spike Jordan

Creative Direction and Design/VFX by Maxime Quoilin

Cultured Magazine - Wunna Van Gogh Series

Urban Decay — Naked Cyber

Canon — Emma Chamberlain Photography by Munachi Osegbu

Lemonade was the culmination of multiple teams, directors and collaborators. Good Company produced several pieces, including Pray You Catch Me, Six Inch, portions of Sorry and various other moments which appear throughout the film.

In addition to production, Good Company also oversaw the post production of the entire, award winning film.

Beyoncé  — Lemonade

Tiffany & Co. x The Carters — Date Night

Moments after wrapping her epic Super Bowl halftime show, Beyonce announced that she would embark on a new world tour with a thirty-second spot that we produced alongside her own company, Parkwood Entertainment. Our collaboration continued to include creating the visual content and interstitials for the Formation World Tour. The content was displayed on a gigantic monolith that sat at the center of the stage. The tour reached millions of people and is regarded as one of the most ambitious and flawlessly executed tours to date.

Beyonce — The Formation World Tour 

Creative Direction for GORDO’s Coachella set on Sahara stage.

Inspired by Russian propaganda graphics and maximizing the Sahara stage’s screen architecture, we created a statement-focused visual performance that engulfed the audience in GORDO’s bold and fierce emergence in his new stage name.

Gordo - Coachella

Art Direction by Jenni Yang & Logan Seaman

BlackPink World Tour — Solo

Under Steven Klein’s direction, Good Company has been producing Tom Ford’s campaigns since 2017.

Tom Ford — Soleil

Cadillac Escalade V — Black Future x Killer Mike

Selena Gomez — Back to You

Gunna — Bittersweet

Kendrick Lamar — The Damn Legend of Kung Fu Kenny Tour

Coming off a successful film campaign for Bevel, leaders in shave care, Good Company partnered with Kitchen Table to create this impactful activation at Essence Festival in NoLa 2023.

We produced the entire event, turning a blank gallery space into a multi-room barber shop in the heart of Essence Fest. We flew in celebrity barbers from the Bronx, booked one of the most popular local DJ’s, brought our live content team to create a projection wall, and provided some elegant parting gifts. By combining local talent with the technical skill of Good Company, we leaned into the gallery space to bring a captivating experience to the Essence crowd.

Bevel — Essence Fest Activation 

In the lead-up to his long awaited album, Good Company collaborated with Kanye West on his two most recent listening party events in Atlanta and Chicago. Under the leadership of our creative director Maxime Quoilin, our repertoire of producers and creatives brought imagery and magic to the massive circular screen that rims the top of the Mercedes Benz Stadium in Atlanta.

Kanye West — Donda Listening Events - Apple TV 

Tom Ford Eyewear

Expecting Amy

Bellagio — 25th Year Anniversary

Bruno Mars - That's What I Like

Amazon Music — 50 Years of Hip Hop

Madonna — The Celebration World Tour

Good Company is a global production studio shaping the cultural landscape since 2011. With deep roots in the music industry, we started out creating iconic films, music videos, and immersive experiences for Beyonce, Kanye, Madonna, Pharrell and many more.

Over the years, while maintaining our music foothold, we have brought our creative production expertise to the world of advertising and original content while building a full service post production facility that supports our commercial, music, film, and experiential endeavors.

OGILVY

Gunna - A Gift and a Curse Live Shows

Watch now on Wow.

House on Fire

Photography by Munachi Osegbu 

For a non-profit film and emerging technology festival, Filmgate Interactive, a Miami-based electornic duo Paperwater invited me to create 360-degree dome projection live visuals for their album listening experience.

With the canvas being 78-ft diameter circle magnificently hovering above the audience, we conceptualized the looping visuals to interact with the architecture in motion that would help make the experience transcendental. As the worldbuilding motif across all scenes, we custom designed 3D heads of Daygee and Eddy inspired by Afrofuturist iconography, with exchanging brainwaves integrated into their instruments.

Bem 2.0 Album Listening Party

Miley Cyrus — She Is Coming World Tour

Good Company produced Kanye West's 35 minute art film shot on location in Prague, starring supermodel Selita Ebanks as the Phoenix. 

Kanye West — Runaway (Short Film)

After teaming up with Kanye West for his streak of listening parties in Atlanta and Chicago, Good Company along with our creative director Maxime Quoilin partnered with Sub Global out of Berlin to bring content, projections and lighting to an unforgettable night with Drake & Ye at the LA Coliseum.

Drake & Kanye – Free Larry Hoover Concert

Beyoncé — Sorry

Kate Spade NY — Fall 21 Collection

Lululemon — Blissfeel

Alicia Keys — Keys to the Summer Tour 

Bevel — Respect Due

    

DSquared2 — Vogue

For NFT.NYC, we brought Deadfellaz's Deadzone to life as a post-apocalyptic nightclub.

Deadfellaz at NFT.NYC

Tanqueray — Pairings

Sienna Naturals — Rooted in Real (with Issa Rae)

Stitch Fix — We're So You Womens

For Balenciaga's first-ever runway show outside of Paris, the brand decided to take over Wall Street. Good Company creatives constructed content that remixed and glitched the existing stock information programming on every screen on the NYSE floor. As the show began, the displays seemed to be subtly malfunctioning. As the show transpired, the entire NYSE was intensely strobing with content, news readers and stock prices went haywire. For the finale, "the spectacle crescendoed and the screens went blank white, depicting the eerie reality of the late-capitalism meltdown."

Balenciaga — NYSE 

Madonna — Welcome To The World of Madame X

JORDAN AJXXXI — ANTIGRAVITY

For Usher's "Past, Present, Future" tour, the Good Company team transformed a massive, automated LED cube into a living, evolving character. This cube not only served as a set but became a central storytelling device, guiding the audience through different stages of Usher’s career. From recreating a 14-year-old Usher dancing to “Call Me A Mack,” to projecting a futuristic interview with an older Usher in 2044, reflected Usher’s journey through time.

Usher - Past Present Future Tour

Direction and Photography by Steven Klein

Dolce & Gabbana — K & Q

Kacey Musgraves — Too Good To Be True

Led by our creative director Alexandre Moors along with our post production team, we worked closely with Justin's team, to create the entire visual language for his 6th world tour, 

Filming content across Montana, Oregon, and California we created an immersive and hypnotic visual landscape by laser projecting onto shapeshifting scrims descending from above the stage.

We also produced album teasers, tour trailers, and behind-the-scenes looks at the making of two songs, leading up to Justin’s Super Bowl performance and album release.

Justin Timberlake — Man of the Woods Tour

When acclaimed dancer and choreographer Jenn Freeman receives a late-in-life Autism Spectrum Disorder diagnosis, her world shifts. Every memory—from childhood to adulthood—demands reexamination through this new lens. As she confronts her past and redefines her future, director Alexander Hammer finds himself on a parallel journey, uncovering unexpected personal truths.

Room To Move

Ahead of her anticipated 30 album release, Good Company partnered with Adele and production designer Es Devlin to produce and create projection visuals for her two-hour Emmy-award winning primetime special on CBS, Adele One Night Only.

Adele — One Night Only - CBS

EYEWEAR | PRODUCT

ABOVE/BELOW was an audio-visual installation by artist Oscar Zabala that explored the use of AI technology to tap into the subconscious. The entire exhibit was produced by Good Company. This was a ticketed event and guests were able to purchase physical prints of the artwork that was created for the exhibition.

The installation consists of a 7-foot LED display cube surrounded by Ambisonic 3D spatial sound. The experience takes viewers through an audio-visual symphony of hypnotic and meditative sequences that echo patterns in psychedelic and non-ordinary states of consciousness.

Oscar Zabala — Above/Below Exhibition

GQ — Patrick Mahomes Cover

Beyoncé — Black is King

For Nat Geo collection launch at HBX New York, HYPEBEAST's flagship store, we conceptualized and designed an ocean themed multi-sensory installation. Projection visual derived the iconography from the apparel such as iceberg, penguins, and octopus, creating a mesmerizing audiovisual experience for each theme. The soundscape was designed to evoke the sense of warm vastness of the ocean for warm hued visuals, and cold serenity for the iceberg visuals.

National Geographic / HYPEBEAST - Ocean

Additional Post Production by Good Company

A visual meditation on the intertwined legacies of Elvis Presley and Las Vegas, examining their roles as metaphors for the American Dream's entropic trajectory.

The four-minute continuous loop video, rendered in 8K resolution, employs looping film samples and AI-generated imagery to create a surreal upward scrolling tableau. The piece symbolically ascends from the Nevada desert to a futuristic Vegas Metropolis, reflecting the transformation of Elvis from a popular entertainer to a mythic figure and Las Vegas from a desert town to the apex of American consumerism and entertainment.

KING SIZE / U2 SPHERE

Tom Ford — Eyewear SS18

This hour-long journey through rock 'n' roll history showcases over a thousand photos, hundreds of videos, and 1,300 Rolling Stone magazine covers, all brought to life through our cutting-edge visual designs.The exhibit spans eight chapters, guiding visitors from the eras of vinyl to digital downloads, featuring iconic artists such as Elvis Presley, The Beatles, Jimi Hendrix, Queen, and contemporary stars like Beyoncé and Kendrick Lamar.

Our visuals, powered by advanced 4K laser projection and interactive technologies, create an immersive environment that allows guests to experience the evolution of rock music in a uniquely engaging way.

Rolling Stone - Amplified at Illuminarium

Directed by Spike Jordan & Maxime Quoilin.

Game Change Game takes viewers inside a basketball season like no other; one that finds the players navigating circumstances of unforeseen sacrifice, loss and their own morality. As a social justice reckoning played out across the globe, sitting on the bench was not an option. We see the drama unfold in real time, as the players union contemplates their response to wave after wave of police brutality. Streaming now on Starz.

Game Change Game


Alexander Wang's ‘The Garage’ reimagined the typical fashion campaign by enlisting Good Company and director Maxime Quoilin to create a viral stunt - inclusive of a live art installation and CGI infused lead-up film for their latest runway show at their recently renovated Soho flagship store. 

Alexander Wang — Season '24

Marriott x NCAA — Game Day Rituals

Direction and Photography by Gemma Warren

DL Eyewear Fall '22 Collection

 encapsulates Emma Chamberlain’s launch to stardom for 

. From her first YouTube video to hosting on the Met Gala red carpet, Emma tells us how she used Canon cameras to build her empire.

Canon — Everyone Has A Story

Steve Lacy — Re:Set Tour

Billie Eilish — Beat Saber x Beat As One 

”Love Story,” a short film with cinematography by Andrew Wehde, directed by Tiffany Johnson. Known for his work on the popular TV show “The Bear,” Andrew cinematically crafted the short film “Love Story” with Canon's lineup of Cinema EOS cameras and cine lenses.

Canon — Love Story

Directed by Alexandre Moors & Maxime Quoilin

Excited to finally share our latest production, Metallica, a new Apple Immersive concert experience out now on the Vision Pro. Thank you to the entire team at Apple and our amazing crew.

Edited by Alexandre Moors & Maxime Quoilin

Apple Vision Pro - Metallica

Nike Training Club (NTC) started energizing exercise events around the world and asked us to help launch NTC Los Angeles by overseeing the main stage for this massive event.

We teamed up with Beyonce’s creative director Todd Tourso to create a stage to entertain 2500 participants. We built an 80-foot tall by 25-foot wide multi-tiered LED screen to display an animated visual collage we created beforehand which synced with the music of our live on-stage DJ extraordinaire, MeLo-X. We topped it off with an epic light show and fireworks finale.

Nike — Training Club

COMMERCIAL AND STILLS CAMPAIGN FOR THE NEW YORK CITY BALLET

DIRECTED AND PHOTOGRAPHED BY PARI DUKOVIC

NYC BALLET - 2019-2020 SEASON

Philipp Plein x Steven Klein — Night Games

Urban Decay — Robin Eisenberg

We partnered with Milk and British fashion designer Gareth Pugh to transform New York City's Pier 36 into a multi-faceted installation space.

We created a series of large-scale immersive installations and films along with live performance pieces with a singular and compelling vision. This included an indoor tornado set against a 60-foot LED wall playing a haunting experimental film, an eight-panel interactive video installation, and an avant-garde live dance performance set in front of a massive film projection.

Lexus — Design Disrupted

Honey Dijon — Transmutation Tour

N.E.R.D. debuted their new album No_One Ever Really Dies with an electrifying listening party at ComplexCon. Good Company produced this unforgettable experience working closely with iamOTHER, creative director Todd Tourso and choreographer Jaquel Knight.

But a debut listening party was just the beginning. Good Company worked with iamOTHER, led by creative directors Todd Tourso and Phi Hollinger, to make sure that every step post-album release was as creative and polished as their album. We worked with Beats and Spotify to produce brand and commercial activations around the album and created two noteworthy music videos, including 

, which won an MTV VMA and was nominated for an AICP and Webby award.

N.E.R.D. — No_One Ever Really Dies Album Cycle

Miley Cyrus — Mother's Daughter

Good Company produced all of the visual content for Taylor Swift - The Eras Tour.

Taylor Swift — The Eras Tour

Kanye West commissioned us to create a narrative, 7-screen immersive cinematic experience to premiere during the Cannes Film Festival. Rather than create a film inspired by an album, this film would inspire the creation of an album, 

.

We developed a script based on Kanye’s vision, scouted locations around the world, filmed on-location in Qatar with an international cast and crew of more than 200 people, designed custom systems for camera, VTR, and editorial, and worked closely with OMA & 2x4 to create a custom pyramid theatre. We premiered the film during the Cannes Film Festival to amazing reviews within 6 weeks of calling wrap in Qatar.

“The story is secondary to the pyrotechnics, with new music from West and a thumping surround-sound quality that makes a 3D Michael Bay effort feel like an iPad short.” — The LA Times

G.O.O.D. Music - Cruel Summer

W Hotels — Manifesto

Partnering with NY boutique agency Lebeau

For CHAPS, a heritage Ralph Lauren brand that is currently only available through wholesalers, this Holiday pop-up drove brand awareness, engagement, and sales while simultaneously serving as an opportunity to test various markets and inform the viability of opening dedicated retail locations.

Chaps Holiday Pop-Up Experience

Pharrell Williams, Swae Lee, Rauw Alejandro — Airplane Tickets

RAGE AGAINST THE MACHINE

Spotify —  Beliebers

Kanye West commissioned us to create a narrative, 7-screen immersive cinematic experience, starring Kid Cudi, to premiere during the Cannes Film Festival. Rather than create a film inspired by an album, this film would inspire the creation of an album, 

.

We developed a script based on Kanye’s vision, scouted locations around the world, filmed on-location in Qatar with an international cast and crew of more than 200 people, designed custom systems for camera, VTR, and editorial, and worked closely with OMA and 2x4 to create a custom pyramid theatre. We premiered the film during the Cannes Film Festival to amazing reviews within 6 weeks of calling wrap in Qatar.

“The story is secondary to the pyrotechnics, with new music from West and a thumping surround-sound quality that makes a 3D Michael Bay effort feel like an iPad short.” — The LA Times

Kanye West — Cruel Summer

Music Videos ahead of Bleachers 2024 Self Titled Album Release.

Bleachers

Alexandre Moors & Good Company teamed up with Don Toliver to create a 70s inspired episodic short film presented by Rotation and Amazon Music.  Included in the narrative was the music video for 'Do It Right', an internationally acclaimed hit.

Don Toliver — Love Sick: Open All Day, Every Night

N.E.R.D x Rihanna — Lemon

NBA — League Pass

Waterloo — Water Down Nothing

Calvin Klein — Collection

Maxime is an overall creative force, directing iconic films and immersive experiences for top luxury fashion labels and some of the world's most legendary recording artists.

MaximeQuoilin

Maxime
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